Cerebri AI launches hotel sourcing tool for travel buyers
Cerebri AI has introduced AIQ Studio Hotel RFP to help corporate travel teams and travel management companies use their own travel data to find savings and negotiate hotel deals faster. Cain Travel is the first customer and will roll the tool out to an initial group of corporate clients.
Why it matters: - Hotel sourcing can be slow and fragmented, which can leave travel buyers with less time to negotiate and less visibility into what hotel spend can deliver. - Cerebri AI says AIQ Studio Hotel RFP is built to help buyers surface savings opportunities, compare hotel offers on total value and reduce the manual work tied to RFPs. - Faster sourcing can matter for both travel management companies and corporate travel programs that want better pricing and stronger supplier terms.
What happened: - Cerebri AI announced AIQ Studio Hotel RFP on Oct. 8, 2026. - The platform is designed for corporate travel teams and travel management companies. - The workflow is meant to distribute RFPs in under 10 minutes. - Cain Travel, based in Boulder, Colorado, is the first customer for the product. - Cain Travel plans to introduce the solution to an initial group of corporate clients.
The details: - AIQ Studio Hotel RFP is built on AIQ Data Foundry. - The platform uses AI and buyers’ own travel data to identify savings opportunities. - The tool is designed to compare the full value of hotel offers. - The workflow is intended to simplify outreach during the sourcing process. - Jean Belanger, founder and CEO of Cerebri AI, said travel buyers need reliable data and more time to act on it. - Belanger said the product is meant to help buyers spend less time managing the process and more time securing value for travelers and the business. - Michael Cain, president of Cain Travel, said the partnership combines AI technology with the agency’s industry expertise to make more informed decisions and strengthen supplier partnerships. - Cerebri AI will also showcase AIQ Studio Hotel RFP and Air Contracts at the Business Travel Innovation Faceoff during Business Travel Show America. - The event is scheduled for Oct. 14-15, 2026, at the Javits Center in New York. - A social media link in the release points to Cerebri AI’s LinkedIn page.
Between the lines: - The launch signals a push to move hotel sourcing from manual program management toward data-driven negotiation. - Cain Travel’s early adoption gives Cerebri AI an initial distribution channel into corporate travel accounts. - Showing the product at Business Travel Show America suggests Cerebri AI wants to use the industry event to reach additional travel buyers and partners.
What's next: - Cerebri AI will demo the hotel sourcing product at Business Travel Show America in mid-October. - Cain Travel will begin introducing the platform to selected corporate clients. - The broader test will be whether travel buyers use the data to negotiate better hotel deals and keep more control over sourcing decisions.
The bottom line: - Cerebri AI is betting that faster access to trusted travel data will give hotel buyers more leverage and less sourcing friction.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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